CD Projekt Red approached us to develop its digital advertising campaign for the release of Cyberpunk 2077. I've created an eye-catching creative that utilized the scrolling sides and bold imagery set against the game's signature yellow background, effectively drawing the user's attention to the campaign.
Incorporating glitching animation into the calls to action when hovering over them and in the images of the main character during scene transitions, we keep it within the theme while adding a visually striking effect to the creative.
The top and side videos serve as a teaser that, when clicked, opens a microsite with the full video ad.
View live demos (please disable your ad-blocker :) )