Herbal Essences were raising awareness for their natural hair care range, so their assets were dominated by plants and fruits. We added to the natural feel of the campaign by introducing imagery with an animation that simulates organic growth, interspersed with product imagery that alternates on scroll. 

To maximise brand recognition despite the unfamiliar imagery, we ensured prominent logo placement and animation order, which we optimised on different devices according to gaze patterns.​​​​​​​

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