Inskin Media's partnership with Mindshare and Assembly resulted in the creation of this campaign, which is part of a larger effort to promote environmental sustainability. With the support of Right Thing, we achieved significant results by capturing over 2000 tCO2 through deforestation and solar power projects.

The campaign was designed as a first-of-its-kind project to launch Nike's Move to Zero initiative, and it has been recognized for its impact in the field of sustainability, being shortlisted by the Digiday Greater Good Awards.
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