![](https://cdn.myportfolio.com/362d0e7031b55b8334ef9d90c836f48f/40a2766a-54f1-4665-bb53-9a2bbe3e1ad9_rw_1920.jpg?h=166bf6e7086111e3ae45b91b65defe35)
To drive awareness of the new Fiat 500 range, they chose the biggest and boldest format we had. This responsive HPTO format allows us to show the 3 different versions as the user scrolls down the page, changing the background colour and texture for each model.
The subtle animation brings it to life and drives engagement while making a statement.
![](https://cdn.myportfolio.com/362d0e7031b55b8334ef9d90c836f48f/897209f4-8c54-4dfd-b5fd-46accd8759b2_rw_1920.jpg?h=5ed1b3dfd5ab334e3b63c44a1ec69e67)
View live demos (please disable your ad-blocker :) )